MARKETING
THRIVE
MARKETING
Arcline Properties
Transforming a Construction Company's Marketing Strategy for Remarkable Results
Arcline Properties, a construction company based in Trivandrum, Kerala, partnered with our digital marketing agency to boost their brand visibility and generate leads. Through a comprehensive social media marketing strategy implemented on Instagram, Facebook, and YouTube, we aimed to increase their online presence and drive conversions.
Case Study
Approach
Results
Client Background
Arcline Properties, a reputable construction company with a strong track record in delivering quality projects, approached us with a unique challenge. Despite their expertise in construction, they were lagging behind in the digital age due to the absence of an active online presence and an outdated website. They sought our expertise to revamp their marketing efforts and enhance their brand visibility in both online and offline spheres
Objective
Our primary goal was to rejuvenate the client's brand image and increase their market share by establishing a robust online presence and implementing effective offline marketing strategies.
Online
Transformation
Created New Social Media Handles: We started by creating and optimizing social media profiles on major platforms, including Facebook, Instagram, and LinkedIn. This allowed the client to engage with their target audience directly and showcase their projects effectively.
Website Revamp: The outdated website was overhauled, featuring modern design elements, improved user experience, and comprehensive information about their services and past projects.
Online Marketing
Content Strategy: We devised a content strategy that included regular project updates, industry insights, and behind-the-scenes glimpses of their construction process. This engaged the audience and positioned the client as an authority in the construction field.
Visual Showcase: We curated a portfolio of high-quality images and videos showcasing completed projects. This visual content served as compelling proof of the company's capabilities
Offline Marketing
Event Marketing Campaigns: To bridge the gap between online and offline, we organized construction-themed events that allowed potential clients to interact with the company and its expertise in person.
Flex and Billboards: Strategic placement of eye-catching billboards and flex banners in high-traffic areas elevated the company's visibility, leading to increased inquiries.
Uniforms for Workers: We designed and implemented branded uniforms for the workers, turning them into walking advertisements and fostering a sense of professionalism
Online Success
Social Media Engagement: The newly established social media handles garnered significant traction, with a 200% increase in followers within the first three months.
Website Traffic: The revamped website experienced a 150% increase in organic traffic, reflecting improved search engine visibility and user engagement.
Lead Generation: Online inquiries and quote requests surged by 120%, contributing directly to potential project acquisitions.
Offline Triumph
Billboard Effectiveness: High-visibility billboards and flex banners resulted in a noticeable uptick in brand recognition and inquiries.
Client Satisfaction
Delighted with the exponential growth in both online and offline spheres, our client expressed their satisfaction by entrusting us with ongoing marketing initiatives. Our collaborative efforts not only transformed their marketing strategies but also significantly impacted their business growth
Conclusion
Through a holistic approach that combined innovative online strategies and impactful offline campaigns, we successfully revamped our construction company client's brand identity. The transformation led to substantial growth in online engagement, website traffic, and offline inquiries. This case study serves as a testament to our expertise in crafting comprehensive marketing solutions that yield remarkable results.