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Over 4.74 billion people across the world use social media. In 2022, the number of social media users increased by 4.2%.
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Over 75% of the world’s population aged 13+ uses social media. Over 93% of internet users are social media users.
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Worldwide, people spend an average of 2 hours and 28 minutes per day on social media.
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The average user will visit 7.2 social media platforms each month.
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Men aged 55-64 are the demographic that uses social media the least.
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Women aged 16-24 years old use social media the most, spending an average of 3 hours and 10 minutes per day on social media.
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Instagram now boasts over 1 billion monthly active users. Instagram ads reach nearly 30% of internet users. Instagram is the fourth most popular social networking site in the world. The average user worldwide spends 11.7 hours per month on Instagram.
90% of Instagram users follow a business.
62.3% of Instagram users worldwide say they use the platform to follow or research brands and products.
70% of users are open to seeing ads when watching video on Instagram.
Facebook
Facebook is the most-used social media platform in the world.
People around the world spend an average of 19.7 hours per month using Facebook.
Facebook is the second most popular social media channel, coming just behind WhatsApp.
Only 0.6% of users are unique to the platform, meaning Facebook is the only social platform this group uses.
66% of Facebook users visit a local business page at least once a week. 69% of online shoppers who use Meta platforms weekly made purchases after seeing personalized content on Facebook or Instagram.
